Just as radio stations utilize a positioning statement to promote themselves, so should your individual radio show. Positioning statements can help to define and enhance your brand, promote awareness, and help aid recall which can lead to increased listener tune-in. If your show airs in a Nielsen rated market, the practice can also make your program more memorable as participants identify listening habits in their rating diaries.
A good positioning statement should articulate the essence of your program while highlighting a listener benefit. For example, Mike's Home Improvement Show. Help and tips, so you can do-it-yourself.
What's your positioning statement? Here are a few that others are using to get your ideas started.
Save More, Spend Less and Avoid Ripoffs
Improve Your Home, Improve Your Life
America's Digital Goddess
Real Estate Today
RadioLinx Broadcast Marketing
October 30, 2014
About RadioLinx. RadioLinx Broadcast Marketing was founded in 1997 and specializes in independent radio syndication representation. With more than 25 years of industry experience on the broadcast and syndication sides of the industry, RadioLinx has successfully helped newly launched programs and veteran shows alike to establish and grow their station affiliate rosters. Over the years, RadioLinx has helped new start-up programs gain early acceptance in markets such as Seattle, Monterey, Portland, Tulsa, Albuquerque, and others. Conversely, RadioLinx has placed mature programming brands with key radio stations in Los Angeles, Phoenix, Sacramento, San Francisco, and more. In early 2014, RadioLinx introduced Iglu Radio, an audio on-demand app created for local terrestrial radio show hosts, podcasters, and Internet radio programs. Iglu Radio features a wide variety of audio content covering the environment, self-help, entertainment, business, arts, and more. To date, RadioLinx Broadcast Marketing has secured hundreds of station affiliates for its syndication clients in all regions of the United States. The Iglu Radio app has been downloaded in more than 25 nations and continues to grow in size and distribution.