Saturday, February 7, 2015

Radio and Podcasting - The Chase To Be Heard

If you have been waiting to make your syndicated radio show available in podcast form, industry news of the past few months should remove any doubt.

Edison Research- Americans listen to 21 million hours of podcasts every day.

Podtrac- Podcast unit ad rates average $25 per 1,000 downloads.

comScore- The ratings and research firm says a majority (52%) of digital time is now spent with mobile devices, not desktop.

Podcast One- Broadcast industry veteran Norm Pattiz launches podcast division.

CBS Radio- Launches new podcast network, "Play.It".

Radio veterans with a strong podcast platform- Adam Carolla, Laura Ingraham, Alex Jones, Charles Osgood, Dennis Miller, Art Bell, Alec Baldwin, Clark Howard, Dr. Drew,  Phil Hendrie, and many more.

Celebrity Networth- Adam Carolla Show reportedly achieves 250,000 downloads per episode and generates $14,500 in ad revenue per episode.

Serial- The most popular podcast in the world, fastest to reach 5 million downloads or streams in iTunes history, show averages 2.2 million listeners per episode.

If you are behind on the digital curve, catching up should be easy. In most cases, converting your terrestrial syndicated radio show to podcast form will require a few simple audio edits. Your show formatics and content have already been produced. As such, you are more than 75% of the way there.  Unless the advertisers of your terrestrial radio program are paying a premium to have their commercials aired within the podcast version of your show, replace them with unique podcast specific advertisers. This is an opportunity to double the commercial inventory you sell across both terrestrial and digital platforms. Create an eye catching podcast page logo tile and start promoting through social media, your show website, and on-air. Podcasting is on its way to becoming a mature media earning its place along side other media types that have experienced similar evolution. One only needs to take a look at consumer consumption of television to see where we may be headed. What percentage of your television consumption is with a DVR or on-demand services such as Netflix or Hulu?

The chase to be heard is on!  

RadioLinx Broadcast Marketing

About RadioLinx. RadioLinx Broadcast Marketing was founded in 1997 and specializes in independent radio syndication representation. With more than 25 years of industry experience on the broadcast and syndication sides of the industry, RadioLinx has successfully helped newly launched programs and veteran shows alike to establish and grow their station affiliate rosters. Over the years, RadioLinx has helped new start-up programs gain early acceptance in markets such as Seattle, Monterey, Portland, Tulsa, Albuquerque, and others. Conversely, RadioLinx has placed mature programming brands with key radio stations in Los Angeles, Phoenix, Sacramento, San Francisco, and more. RadioLinx's roster of services includes host consultation for podcasters seeking to grow the audience and revenue segments of their digital brand. In early 2014, RadioLinx introduced Iglu Radio, an audio on-demand app created for local terrestrial radio show hosts, podcasters, and Internet radio programs. Iglu Radio features a wide variety of audio content covering the environment, self-help, entertainment, business, arts, and more. To date, RadioLinx Broadcast Marketing has secured hundreds of station affiliates for its syndication clients in all regions of the United States. The Iglu Radio app has been downloaded in more than 25 nations and continues to grow in size and distribution.