Unless you are Adam Carolla or Marc Maron, chances are the majority of your podcast listeners found your program through social media, word-of-mouth, or by personal invitation. The fact is, most podcast listening that occurs today is "intentional" versus "accidental". Unlike a standard radio dial where listeners may scan for alternatives when they hear something they don't like, podcast listeners make a thoughtful action based decision when deciding which podcast to listen to. It is this very reason why advertisers find podcast audiences to be such an attractive sponsor vehicle.
We believe many of today's podcasters should reevaluate their "discover" strategy. While it may boost a podcaster's ego to be on one of the big-box apps with a million or more users, those apps also house tens of thousands of podcast hosts. With no reason for listeners to scan from one program to another, it can be very easy to get lost among the big names and myriad of others. This is especially true for smaller podcasters, those that are newly launched, and niche programs.
Listening to a podcast is a personal decision and podcasters could benefit by making access to their programs more individualized. One way to accomplish this is with a custom show specific app for your podcast. With an individualized app, fans can easily download your app from the Apple Store and listen at will from their smart devices. Unlike the big-box-apps, there are no menus of hosts to search through and no pop-up adds, just easy access to your podcast. A custom app can strengthen your brand and drive traffic to your social media sites.
Historically, a stopping point for many podcasters recognizing the advantage of a custom app has been the cost of entry. Many cost thousands of dollars to create and the inexpensive ones are do-it-yourself templates that just don't have the polish required to help your brand shine in the digital marketplace. In an effort to meet this podcaster need, Iglu Radio offers a low-cost alternative created by industry professionals who understand both the visual and functional audio requirements of a podcaster app. To learn more about our offerings and rates, please visitwww.igluradio.com.
Have questions on what is the right strategy to boost your podcast's visibility? Contact us at firstname.lastname@example.org or 480-993-3150 for answers in a non-selling environment.
Iglu Radio Podcaster app
A service of RadioLinx